From a Saturday service call to a six-figure commercial project, Reactor is configured around the two-businesses-in-one reality of an electrical contractor — the speed of service work, the discipline of project work, and the upsells hiding inside both.
Trades, legal, medical, and community-driven retail.
No setup fee
Month-to-month
Cancel anytime. No long-term contract.
The reality
What breaks in electrical before anyone calls it a problem.
Two businesses in one
Residential service runs on speed-to-lead and small tickets. Commercial projects run on bids, change orders, and 60-day payment terms. One CRM rarely handles both well.
Project work that lives in email
Bids, RFIs, change orders, plan revisions — scattered across inboxes, threads, and printouts. The system has to be the source of truth, not another silo.
Service calls that get triaged badly
A panel hum vs. a permit-required upgrade vs. a generator install — different jobs, different techs, different revenue. Triage at the call shapes the day.
Code-driven add-ons that get missed
GFCI updates, AFCI requirements, EV charger opportunities — the upsell is in the work that's already in front of the tech. Without prompts, it never happens.
The configuration
How Reactor is configured for electrical.
Three parts of the system do the heaviest lifting in this trade. The rest of Reactor is still there — these are the ones that move the number first.
Two pipelines, one system
Dual pipelines for residential service and commercial project work, configured to the way each side of the business sells and delivers.
Estimate-to-award tracking
Estimate-to-award workflow for commercial bids, with version control, follow-up cadence, and visibility into what's stuck.
Smart call triage
Smart call triage that routes service requests by complexity, ticket size, and tech specialty — the right job to the right truck.
A day in the life
How a electrical job runs on Reactor.
Same work you do today. The difference is what happens automatically around it.
01
Service call comes in
Homeowner calls about a buzzing panel. Reactor captures it instantly, tags it as a safety-priority residential service call, and routes to a tech with panel and service-upgrade experience — not the apprentice doing fixture swaps.
02
Commercial bid hits the inbox
GC sends an RFP for a tenant build-out. Reactor parses it into the commercial pipeline with version control, due dates, and follow-up cadence. The estimator sees what's open, what's stuck, and what's about to age out.
03
On-site triage and add-ons surfaced
Tech arrives with a checklist tuned to electrical — panel age, GFCI/AFCI gaps, EV charger feasibility, generator interlock opportunities. The conversation about what's also possible happens because the system prompts it.
04
Quote, sign, schedule
Service work gets a written quote on the spot with financing offered when ticket size warrants. Commercial proposals move through review, version, and award stages without losing the audit trail.
05
Permit and inspection on rails
Permit pulled, inspection scheduled, customer notified at each step. The 'when's the inspector coming' call stops happening because the customer already got the text.
06
Reactivation by service history
Five-year-old panels, generators approaching service intervals, customers who asked about EV charging two years ago — all reactivated on the right cadence without manual list-pulling.
What changes
What changes once it's running.
2 pipelines
Residential + commercial
Both sides of the business run cleanly side-by-side instead of forcing one CRM to pretend they're the same workflow.
+20–35%
Add-on attach rate
Code-required upgrades, EV charger conversations, and panel capacity discussions get surfaced on every visit instead of getting missed.
Faster
Bid turnaround
Commercial estimates move through the pipeline with version control and cadence — fewer bids age out, more get awarded.
Audit-clean
Permit & inspection trail
Every job has a documented permit, inspection, and customer-communication record. The end-of-year audit stops being a fire drill.
Directional ranges based on operators we've worked with. Real numbers depend on where your business is starting from — we'll walk that through on the strategy call.
Where to start
Recommended starting package: Reactor Forge.
$499/mo
Most electrical contractors start on Forge. Service shops run on one side, commercial bids on the other — Forge's dual pipelines and estimate-to-award tracking keep both moving without dropping residential calls during bid season. Ignite is enough for a pure service shop. Contractors with multiple crews, a service agreement base, or a dedicated estimator team move to Core.
Axial ARC reactivated 217 dormant customers in the first 90 days and got us from 12 Google reviews a year to 12 a month. They didn't sell us software — they actually built the operation around how we run.
Ray Alvarez
Alvarez Electric · Tampa, FL
Common questions
Electrical questions, answered straight.
Can it really run residential and commercial in one system?
Yes — that's the configuration. Two distinct pipelines, two reporting views, two follow-up cadences, but one customer record and one set of techs. Most electrical contractors are running both businesses in their head; Reactor puts them on rails.
What about union vs. non-union, prevailing wage, certified payroll?
Reactor doesn't replace your accounting or payroll system — it sits in the customer-facing operational layer. We integrate with the systems handling certified payroll so the data stays in one place.
Will the EV charger and solar conversations actually happen?
They happen because the tech-side workflow prompts them with the right qualifying questions on the right jobs. Not every visit is an EV opportunity, but the ones that are stop slipping past.
How does this handle change orders on commercial jobs?
Change orders live inside the project record with their own version, approval, and billing flow. The PM sees what's authorized, what's pending, and what's at risk of going unbilled.
Ready to see Reactor configured for electrical?
A 30-minute strategy call. We'll dig into where your business is, what's working, and whether Reactor is the right fit.
