Electrical

Built for the variety electrical work demands.

From a Saturday service call to a six-figure commercial project, Reactor is configured around the two-businesses-in-one reality of an electrical contractor — the speed of service work, the discipline of project work, and the upsells hiding inside both.

Electrician working inside an open residential electrical panel under a headlamp
The reality

Electrical isn't one business. Most software pretends it is.

Two businesses in one

Residential service runs on speed-to-lead and small tickets. Commercial projects run on bids, change orders, and 60-day payment terms. One CRM rarely handles both well.

Project work that lives in email

Bids, RFIs, change orders, plan revisions — scattered across inboxes, threads, and printouts. The system has to be the source of truth, not another silo.

Service calls that get triaged badly

A panel hum vs. a permit-required upgrade vs. a generator install — different jobs, different techs, different revenue. Triage at the call shapes the day.

Code-driven add-ons that get missed

GFCI updates, AFCI requirements, EV charger opportunities — the upsell is in the work that's already in front of the tech. Without prompts, it never happens.

The fit

Configured around how electrical actually works.

Reactor for electrical handles both sides of the house — fast, phone-driven residential service and structured, milestone-driven commercial project work. One system, two pipelines, the whole business visible in one place.

  • Dual pipelines for residential service and commercial project work, configured to the way each side of the business sells and delivers.
  • Estimate-to-award workflow for commercial bids, with version control, follow-up cadence, and visibility into what's stuck.
  • Smart call triage that routes service requests by complexity, ticket size, and tech specialty — the right job to the right truck.
  • Job-site checklists tuned to electrical — code-required upgrades, EV charger conversations, panel age and capacity surfaced on arrival.
  • Permit and inspection tracking woven into the job timeline, with automated customer updates so you stop fielding 'when is the inspector coming' calls.
  • Reactivation by service history — five-year-old panels, aging generators, customers approaching EV adoption windows.
A day in the life

From the service call to the awarded commercial bid.

What it actually looks like to run an electrical contractor on Reactor — both sides of the business, side by side, with the upsells and add-ons surfaced where they belong.

  1. Service call comes in

    Homeowner calls about a buzzing panel. Reactor captures it instantly, tags it as a safety-priority residential service call, and routes to a tech with panel and service-upgrade experience — not the apprentice doing fixture swaps.

  2. Commercial bid hits the inbox

    GC sends an RFP for a tenant build-out. Reactor parses it into the commercial pipeline with version control, due dates, and follow-up cadence. The estimator sees what's open, what's stuck, and what's about to age out.

  3. On-site triage and add-ons surfaced

    Tech arrives with a checklist tuned to electrical — panel age, GFCI/AFCI gaps, EV charger feasibility, generator interlock opportunities. The conversation about what's also possible happens because the system prompts it.

  4. Quote, sign, schedule

    Service work gets a written quote on the spot with financing offered when ticket size warrants. Commercial proposals move through review, version, and award stages without losing the audit trail.

  5. Permit and inspection on rails

    Permit pulled, inspection scheduled, customer notified at each step. The 'when's the inspector coming' call stops happening because the customer already got the text.

  6. Reactivation by service history

    Five-year-old panels, generators approaching service intervals, customers who asked about EV charging two years ago — all reactivated on the right cadence without manual list-pulling.

What changes

What actually moves when Reactor is in place.

2 pipelines

Residential + commercial

Both sides of the business run cleanly side-by-side instead of forcing one CRM to pretend they're the same workflow.

+20–35%

Add-on attach rate

Code-required upgrades, EV charger conversations, and panel capacity discussions get surfaced on every visit instead of getting missed.

Faster

Bid turnaround

Commercial estimates move through the pipeline with version control and cadence — fewer bids age out, more get awarded.

Audit-clean

Permit & inspection trail

Every job has a documented permit, inspection, and customer-communication record. The end-of-year audit stops being a fire drill.

Directional ranges based on operators we've worked with. Real numbers depend on where your business is starting from — we'll walk that through on the strategy call.

Common questions

The questions electrical contractors ask first.

Can it really run residential and commercial in one system?
Yes — that's the configuration. Two distinct pipelines, two reporting views, two follow-up cadences, but one customer record and one set of techs. Most electrical contractors are running both businesses in their head; Reactor puts them on rails.
What about union vs. non-union, prevailing wage, certified payroll?
Reactor doesn't replace your accounting or payroll system — it sits in the customer-facing operational layer. We integrate with the systems handling certified payroll so the data stays in one place.
Will the EV charger and solar conversations actually happen?
They happen because the tech-side workflow prompts them with the right qualifying questions on the right jobs. Not every visit is an EV opportunity, but the ones that are stop slipping past.
How does this handle change orders on commercial jobs?
Change orders live inside the project record with their own version, approval, and billing flow. The PM sees what's authorized, what's pending, and what's at risk of going unbilled.
The right fit

Which package fits where you are.

Reactor Ignite

Solo electrician or 1-2 truck shop, mostly residential service. Need: capture every call, real follow-up, get paid online, get reviews.

$399/mo

Reactor Forge

3-8 trucks, mix of service and small commercial. Need: real sales process, project tracking, dispatch, automated follow-up.

$799/mo

Reactor Core

8+ trucks, full residential and commercial divisions. Need: dual pipelines, full operational orchestration, multi-pipeline reporting.

$1,499/mo

Ready to see Reactor configured for your electrical business?

A 30-minute strategy call. We'll listen, look at where your operation is today, and tell you honestly whether Reactor is the right next step.