Two businesses in one
Residential service runs on quick response and small tickets. Commercial projects run on bids, change orders, and longer payment terms. One CRM can struggle to handle both well.
Electrical
Built for the variety electrical work demands.
From a weekend service call to a large commercial project, Reactor is configured around the two-businesses-in-one reality of an electrical contractor: the pace of service work, the discipline of project work, and the add-ons inside both.
Veteran-ownedUS-based implementationSetup quoted up front
Veteran-owned
US-based implementation.
Shops and service businesses
Specialty retail, the trades, and professional services.
From $99/mo
Month to month on every plan.
See pricing →Setup quoted up front
Any setup work is quoted up front.
The reality
What breaks in electrical before anyone calls it a problem.
Project work that lives in email
Bids, RFIs, change orders, plan revisions: scattered across inboxes, threads, and printouts. Project records need one home, not another silo.
Service calls that get triaged badly
A panel hum, a service upgrade, a generator install: different jobs, different techs, different revenue. Triage at the call shapes the day.
Code-driven add-ons that get missed
GFCI updates, AFCI requirements, EV charger opportunities: the upsell is in the work that's already in front of the tech. Without prompts, it can get missed.
The configuration
How Reactor is configured for electrical.
Three parts of the system do the heaviest lifting in this trade. The rest of Reactor is still there.
Two pipelines, side by side
Separate pipelines for residential service and commercial project work, configured to the way each side of the business sells and delivers.
Estimate-to-award tracking
Estimate-to-award workflow for commercial bids, with versions, a follow-up cadence, and visibility into what's stuck.
Call triage
Call triage that routes service requests by complexity, job size, and tech specialty, so the right job goes to the right truck.
Example scenario
How an electrical job runs on Reactor.
Same work you do today. The difference is what happens automatically around it.
Illustrative workflow, not a specific customer's results.
Service call comes in
A homeowner calls about a buzzing panel. The call is captured, tagged as a safety-priority residential call, and routed to a tech with panel and service-upgrade experience.
Commercial bid hits the inbox
A general contractor sends an RFP for a tenant build-out. It goes into the commercial pipeline with versions, due dates, and a follow-up cadence. The estimator sees what's open, what's stuck, and what's about to age out.
On-site checklist and add-ons
The tech arrives with a checklist tuned to electrical: panel age, GFCI/AFCI gaps, EV charger feasibility, generator interlock options. The conversation about what else is possible happens because the checklist prompts it.
Quote, sign, schedule
Service work gets a written quote on site. Financing options can be presented where they're set up. Commercial proposals move through review, version, and award stages with their history kept on the record.
Permit and inspection updates
Permit and inspection notes can be tracked on the job record where configured, and the customer gets a text at each step.
Reactivation by service history
Older panels, generators coming due for service, customers who asked about EV charging: reminders go out on a set cadence without manual list-pulling.
What gets configured
Built around these.
Two pipelines, side by side
Residential + commercial
Residential service and commercial bids run side by side, each with its own workflow.
Add-on prompts on service visits
Upgrades
Code-required upgrades, EV charger conversations, and panel capacity discussions are prompted on the job.
Bid tracking with versions
Commercial estimates
Commercial estimates move through a pipeline with versions and a follow-up cadence.
Permit and inspection notes
Permits and inspections
Permit and inspection notes can be tracked on the job record where configured.
Where to start
Recommended starting package: Reactor Boost.
$399/mo
Boost fits electrical contractors that want monthly configuration help and priority support across service work on one side and commercial bids on the other. Launch fits a service-only company that wants help getting started. Contractors with multiple crews, a service-agreement base, or an in-house estimating team move to Core for a named success lead and our fastest support.
Next steps
Look around, then talk to us.
Common questions
Electrical questions, answered straight.
- Can it run residential and commercial side by side?
- Yes, that's the configuration: two pipelines, two reporting views, two follow-up cadences, with one customer record and one set of techs.
- What about union vs. non-union, prevailing wage, certified payroll?
- Reactor doesn't replace your accounting or payroll system. We confirm how it works with your systems on the strategy call.
- Will the EV charger and solar conversations happen?
- The tech-side workflow prompts them with qualifying questions on the jobs where they fit. Not all visits are EV opportunities, but the ones that are are less likely to slip past.
- How does this handle change orders on commercial jobs?
- Change orders live inside the project record with their own version, approval, and billing steps. The project manager sees what's authorized, what's pending, and what hasn't been billed yet.
Ready to see Reactor configured for electrical?
A 30-minute strategy call. We'll dig into where your business is, what's working, and whether Reactor is the right fit.