Your service business deserves better than duct tape.
Reactor brings every part of your customer journey — first call to final invoice — into one unified system, configured around how you actually work, backed by people who answer when you call.
Most service businesses run on a stack of tools that don't talk to each other, processes held together by the owner's memory, and follow-up that depends on whoever has time. Sound familiar?
I. Missed calls
Calls go to voicemail.
Voicemails don't get returned. Leads find your competitor instead.
II. Slow follow-up
A quote goes out.
The customer goes cold. By the time anyone calls back, the job is gone.
III. Scattered tools
Five places, no conversation.
Customer info in your CRM. Quotes in QuickBooks. Reviews in your phone. Nothing talks to each other.
IV. Reviews by accident
Five-star service, three reviews.
The reviews are out there — you just have to ask, every time. Most businesses don't.
V. Owner as glue
You hold it all together.
Dispatcher, bookkeeper, salesperson, marketer. The business runs because you don't sleep.
VI. No visibility
You can't see what's working.
You know the business is working. You can't tell which marketing dollar is paying for itself, or where the leaks really are.
You didn't start this business to spend your nights chasing follow-ups and rebuilding spreadsheets. Reactor exists so you don't have to.
The system
Every part of the customer journey. One unified system.
From the first phone call to the next reactivation, Reactor brings the operations of a service business into one place — so nothing gets dropped, nothing gets duplicated, and nothing depends on whether you remembered.
01
Capture
Every lead, every channel. Phone, web, social, missed calls. Nothing goes silent.
02
Respond
Speed-to-lead under five minutes. Automated, persistent, in your voice.
03
Convert
Quotes that follow themselves up. Pipelines that show what's stuck and where.
04
Operate
Scheduling, dispatch, customer communication — coordinated, visible, calm.
05
Get paid
Online invoicing, simple payments, faster cash. No more checks in the mail.
06
Earn the next job
Automated reviews, reactivation, memberships. Customers become relationships.
Most agencies hand you a login and walk away. Most software companies hand you a manual. We're neither. Axial ARC is the strategic partner who configures Reactor around your business, gets it running, and keeps it improving — because the platform is the easy part.
We configure
Built around your business, not yours bent around the platform.
Service mix, pricing, workflows, customer journey — configured by people who understand the work, not just the software.
We implement
From sign-up to a running, optimized system.
Implementation isn't a checkbox. We take you the whole way — workflows live, team trained, system delivering from day one.
We stay
We don't disappear after launch.
Ongoing support, optimization, and a partner you can actually call when something needs to change. The thing every agency promises and almost none deliver.
In the field
Real businesses. Real outcomes.
What service business owners are saying about working with Axial ARC.
We were leaking about $40K a quarter in calls we never returned. Within the first 60 days on Reactor, every missed call got a callback inside five minutes — booked jobs were up 31% the first month and we haven't looked back.
Mike Donovan
Donovan Plumbing Co. · St. Petersburg, FL
I used to be the bottleneck for everything — quotes, scheduling, follow-ups, invoicing. Reactor took about 15 hours a week off my plate inside a month. The first Saturday I didn't touch my phone, I almost didn't know what to do with myself.
Sarah Whitfield
Gulf Coast Air & Heat · Clearwater, FL
Axial ARC reactivated 217 dormant customers in the first 90 days and got us from 12 Google reviews a year to 12 a month. They didn't sell us software — they actually built the operation around how we run.
Ray Alvarez
Alvarez Electric · Tampa, FL
For your trade
Your trade is different. So is your Reactor.
Reactor isn't generic CRM software bent toward your industry. Each configuration is built around how your trade actually runs — the calls, the schedules, the seasons, the customer relationships.
Plumbing
From emergency calls at 2 AM to recurring service plans, configured for how plumbing companies actually run.
Axial ARC is veteran-owned. We've built our business in service to the businesses that serve their communities — the trades that show up at 2 AM, the operations that keep the lights on. If you're a veteran or first responder, mention it when we talk. We take care of our own.
A portion of every Reactor subscription is donated annually to veteran service organizations chosen for the work they actually do.
A 30-minute strategy call. We'll dig into where your business is, what's working, what's not, and whether Reactor is the right fit. No pitch, no pressure.
