For service businesses & specialty retail ready to grow

Your business deserves better than duct tape.

Reactor is one system for your whole customer journey, from the first call or store visit through the invoice and the next one. We configure it around how you already work, and we answer the phone when you need us.

Veteran-owned

US-based implementation

Not an agency. A partner who stays.

Configured for

Service & specialty retail

Trades, legal, medical, and community-driven retail.

No setup fee

Month-to-month

Cancel anytime. No long-term contract.

Who Reactor is for

Two audiences. One operating system.

Service businesses

The trades, medical, and legal.

Plumbing, HVAC, electrical, landscaping, medical practices, law firms. Reactor is configured for the calls, quotes, schedules, and seasons that run a service business.

Specialty retail

Niche products, vibrant communities.

Game & hobby stores, RC shops and tracks, comics and collectibles, music and instrument shops, bike and outdoor, board game cafés — retailers whose customers show up for the community, not just the product.

Reactor
The system

Every part of the customer journey. One unified system.

From the first phone call or store visit to the next reactivation, event, or membership renewal, Reactor brings the operations of your business into one place — so nothing gets dropped, nothing gets duplicated, and nothing depends on whether you remembered.

  1. Capture

    Every lead, every channel. Phone, web, social, missed calls, in-store signups. Nothing goes silent.

  2. Respond

    Speed-to-lead under five minutes. Automated, persistent, in your voice.

  3. Convert

    Quotes and special orders that follow themselves up. Pipelines that show what's stuck and where.

  4. Operate

    Scheduling, dispatch, events, staff, customer communication — coordinated, visible, calm.

  5. Get paid

    Online invoicing, deposits, simple payments, faster cash. No more checks in the mail.

  6. Earn the next one

    Automated reviews, reactivation, memberships. The next job or visit becomes a relationship.

The reality

You know the problem. You're living it.

Whether it's a service call at 7 AM or a walk-in on a Saturday afternoon, most businesses run on a stack of tools that don't talk to each other, processes held together by the owner's memory, and follow-up that depends on whoever has time. Sound familiar?

Missed calls

Calls go to voicemail.

Voicemails don't get returned. Leads find your competitor instead.

Slow follow-up

A quote goes out.

The customer goes cold. By the time anyone calls back, the job is gone.

Special orders drift

Sticky notes and good intentions.

A customer asks for something you don't have. It gets written down. Weeks later, it's in stock and no one remembers to call.

Empty seats, quiet aisles

The event doesn't fill itself.

League night, class, tournament, tune-up week — the regulars know, but the reminder never went out and half the room is empty.

Owner as glue

You hold it all together.

Dispatcher, bookkeeper, salesperson, marketer. The business runs because you don't sleep.

No visibility

You can't see what's working.

You know the business is working. You can't tell which marketing dollar is paying for itself, or where the leaks really are.

You didn't start this business to spend your nights chasing follow-ups and rebuilding spreadsheets. Reactor exists so you don't have to.

The math

How much is your business leaking every month?

Missed calls and slow follow-up don't just feel expensive — they are expensive. Plug in four numbers and see what's walking out the door, and what Reactor would put back.

Your numbers

$650
120
25%
35%
Assumption

Estimated monthly leak

$6,825/mo

What Reactor recovers

$3,413 per month

~5 additional booked jobs or sales per month · $40,950 per year

Estimated monthly leak $6,825. Recovery at the Conservative assumption: $3,413 per month, $40,950 per year.

No spam. Just your numbers.

See your real number

We'll walk through it together on a 30-minute strategy call.

The difference

Software alone doesn't fix anything. People do.

Most agencies hand you a login and walk away. Most software companies hand you a manual. We're neither. Axial ARC is the strategic partner who configures Reactor around your business, gets it running, and keeps it improving — because the platform is the easy part.

We configure

Built around your business, designed to support how you actually work.

Service mix, pricing, workflows, customer journey — configured by people who understand the work, not just the software.

We implement

From sign-up to a running, optimized system.

Implementation isn't a checkbox. We take you the whole way — workflows live, team trained, system delivering from day one.

We stay

We don't disappear after launch.

Ongoing support, optimization, and a partner you can actually call when something needs to change. The thing every agency promises and almost none deliver.

By the numbers

Works alongside your stack

You already have tools. Reactor makes them work together — instead of replacing them.

See how Reactor fits

Ready to run a tighter operation?

A 30-minute strategy call. We'll dig into where your business is, what's working, what's not, and whether Reactor is the right fit. No pitch, no pressure.