Game & Hobby Stores
TCGs, miniatures, leagues and release weekends — configured for events, pre-orders, and the players who keep coming back.
For specialty retail shops ready to grow
Your shop deserves better than duct tape.
Reactor is the system. We're the people who make it fit.
Every call, message, event signup, special order, and membership in one place — configured around how your store already runs, supported by someone who picks up.
We configure it.
Your products, your events, your memberships, built before you ever log in.
We turn it on.
Workflows live, data moved, team trained.
We stay.
The same person, the same number, whenever something needs to change.
Veteran-owned
US-based implementation
Not an agency. A partner who stays.
Configured for
Community-driven shops
Game & hobby, comics, music, bike, RC — plus the trades.
No setup fee
Month-to-month
Cancel anytime. No long-term contract.
Who Reactor is for
Shops with a community around them. Start with yours.
Niche products, regulars who show up for the room as much as the shelf, events that fill or don't, and special orders that live on sticky notes. Reactor is configured for how a community-driven store actually runs.
RC Shops & Tracks
Race days, repair bays, and parts that go in and out of stock. Configured for shops with a track and a community.
Comics & Collectibles
Pull lists, release days, special orders, and collector events — configured to keep regulars informed and inventory moving.
Music Shops
Instrument sales, lessons, rentals, repairs, and special orders — connected around the musician, not scattered across separate lists.
Bike & Outdoor
Retail, service, special orders, and community outings — configured around seasonal demand and the next reason to get outside.
Board Game Cafés
Table reservations, learn-to-play nights, memberships, and private events — configured to turn first-time guests into regulars.
Specialty retail overview→
Run a service business instead? We still serve the trades, law firms, and medical practices — see Reactor for service businesses.
The system
From the first call to the next visit. All in one place.
Reactor handles every step of how you win and keep customers — so nothing gets dropped, nothing gets done twice, and nothing depends on whether you remembered.
Capture everything
Calls, web forms, DMs, counter signups, special-order requests. Nothing slips through.
Respond in minutes
Every question gets an answer in under five minutes — automatically, in your voice.
Fill the room
Events, leagues, and classes get signups, reminders, and waitlists that run themselves.
Run the day
Orders, schedules, events, and staff in one view. The owner stops being the glue.
Get paid
Online invoicing, deposits on custom orders, and simple payments. No chasing.
Earn the next visit
Reviews, reactivation, and memberships turn one purchase into a regular.
The reality
You know the problem. You're living it.
A Saturday rush, a Wednesday new-release crowd, a league night that needs setting up — most shops run on tools that don't talk to each other, follow-up that depends on whoever has time, and the owner's memory holding it all together. Sound familiar?
Special orders drift
Sticky notes and good intentions.
A customer asks for something you don't have. It gets written down. Weeks later it's on the shelf and no one remembers to call.
Empty seats
The event doesn't fill itself.
League night, a class, a tournament, a group ride — the regulars know, but the reminder never went out and half the room is empty.
Missed messages
Calls and DMs go unanswered.
The phone rings while you're at the counter. The Instagram message sits until closing. They buy it somewhere else.
Regulars go quiet
Someone stops coming in.
A weekly regular misses a month and nobody notices. There's no list, no nudge, no reason for them to come back.
Owner as glue
You hold it all together.
Buyer, bookkeeper, event host, marketer. The shop runs because you don't sleep. (Same story if you're running crews instead of a counter.)
No visibility
You can't see what's working.
You know the business is working. You can't tell which marketing dollar is paying for itself, or where the leaks really are.
You didn't start this business to spend your nights chasing follow-ups and rebuilding spreadsheets. Reactor exists so you don't have to.
The math
How much is your business leaking every month?
Missed calls and slow follow-up don't just feel expensive — they are expensive. Plug in four numbers and see what's walking out the door, and what Reactor would put back.
Your numbers
$650
120
25%
35%
Estimated monthly leak
$6,825/mo
What Reactor recovers
$3,413 per month
~5 additional booked sales or jobs per month · $40,950 per year
Estimated monthly leak $6,825. Recovery at the Conservative assumption: $3,413 per month, $40,950 per year.
See your real number
We'll walk through it together on a 30-minute strategy call.
The difference
Software alone doesn't fix anything. People do.
Most agencies hand you a login and walk away. Most software companies hand you a manual. We do neither — we set Reactor up around your shop floor, get it running, and keep it improving. Service businesses get the same treatment.
We configure
Built around how your shop actually runs.
Your products, your special orders, your event calendar, your regulars — set up by people who take the time to learn the counter, not just the software.
We implement
From sign-up to a running system.
Workflows live, data moved, team trained. We don't call it done until it's delivering.
We stay
We don't disappear after launch.
Ongoing support and a partner you can actually call when something needs to change.
By the numbers
Real results from Axial ARC clients- Under 5 minutes
- Every call, text, and message answered — day or night
- 31 percent
- Average lift in sales and bookings in the first 90 days
- 217
- Lapsed customers brought back to one shop's counter
- 12 per month
- New Google reviews, asked for automatically
Works alongside your stack
Keep your point of sale, inventory, and online store. Reactor makes them work together instead of replacing them.
Ready to run a tighter shop?
A 30-minute strategy call. We'll dig into how your shop runs today, what's slipping through, and whether Reactor is the right fit. No pitch, no pressure.