Capture every lead
Calls, web forms, social messages, walk-in signups, special-order requests — they all land in one inbox. Nothing goes silent. Nothing falls through.
The platform
One system for the business you actually run.
A plumbing company and a game store have more in common than you'd think: customers to win, follow-up to do, and a dozen tools that don't talk to each other. Reactor brings it all into one system — configured for your business by Axial ARC, and supported by people who pick up the phone.
At a glance
One system, every part of the journey.
Respond in minutes
Every inquiry gets an answer in under five minutes — automatically, in your voice — whether or not anyone is at the phone or the counter.
Win more of what you quote
Quotes, estimates, special orders, and pre-orders follow themselves up. You can see what's stuck and where.
Run the day from one place
Scheduling, dispatch, events, staff shifts, and customer messages in one view. The owner stops being the glue.
Get paid faster
Online invoicing, deposits for custom orders, and recurring billing for service plans and memberships. No more checks in the mail.
Earn the next visit
Automated reviews and reactivation turn a one-time job or purchase into a regular customer.
Who Reactor is for
Two audiences. One operating system.
Service businesses
The trades, medical, and legal.
Plumbing, HVAC, electrical, landscaping, medical practices, law firms. Reactor is configured for the calls, quotes, schedules, and seasons that run a service business.
Specialty retail
Niche products, vibrant communities.
Game & hobby stores, RC shops and tracks, comics and collectibles, music and instrument shops, bike and outdoor, board game cafés — retailers whose customers show up for the community, not just the product.
Inside Reactor
One screen. Every conversation, every job.
The unified inbox sits next to the pipeline so nothing lives in two places. Calls, texts, web inquiries, and missed-call text-backs all land in the same conversation thread, scored and routed automatically.
Unified inbox3 NEW
- 📞Mark Reevesnow
Missed call · auto-texted 'Hey Mark, sorry we missed you…'
Missed → Text-back - ✉Jenna Mills4m
Web form · water heater not heating, 2-story home
New lead - 💬Carlos Romero18m
SMS · 'Tech just left, all good. Send invoice when ready.'
Ready to invoice - ✉Priya Raman42m
Special order in · 'Your set arrived — hold until Saturday?'
Special order - 📞Whitfield HVAC (referral)1h
Inbound call · 14 min · transcript ready
- ✉Diane Park2h
Quote accepted · $1,840 · scheduling for Thu
Pipeline · this week$24,820 in flight
Quoted2
Mills · 80 gal heater$2,400
Sent 2h ago
Park · main re-pipe$8,900
Awaiting deposit
Deposit in3
Romero · drain clear$640
Schedule Thu
Raman · special order$310
Pickup Sat
Alvarez · service plan$240/yr
Auto-billed
Scheduled2
Donovan · annual flush$295
Mar 14, AM
League night · 18 seats$180
Fri, 6pm
2m 14s
Avg response
37
Booked this wk
92%
Captured
Every channel, one thread
Phone, text, web form, Facebook DM, missed-call text-back — all stitched into one customer conversation with full history.
Pipeline that updates itself
Stages move automatically as quotes go out, deposits land, and jobs schedule. The owner stops being the source of truth.
Speed score on every lead
Time-to-first-response is tracked per lead and per team member. The number you can't argue with starts going down on day one.
The difference
The platform is the easy part.
Software alone doesn't fix a business — people do. Axial ARC configures Reactor around how you actually work, stays with it until it's delivering, and keeps improving it after launch. That's the part most agencies skip. It's the part that matters most.
- Configured around your business
- Implemented until it's delivering
- Supported by people who actually pick up the phone
For your industry
Configured for the realities of how you actually run.
No two businesses run the same way. Plumbing runs on emergency calls and service plans. HVAC runs on seasons. Game shops, RC tracks, comics, and music stores run on events, leagues, special orders, and pre-orders. Reactor is configured for the realities of your industry — the pace, the customers, the patterns.
Plumbing
From emergency calls at 2 AM to recurring service plans, configured for how plumbing companies actually run.
HVAC
Seasonal demand, maintenance plans, high-ticket installs. Reactor configured for the rhythm of HVAC.
Electrical
Residential service to commercial projects, configured for the variety electrical work demands.
Landscaping
From route-based maintenance to design-build projects, Reactor for landscaping's many shapes.
Medical Practices
From new-patient intake to recall and reactivation, Reactor configured for the operational realities of a modern practice.
Law Firms
From first intake call to signed engagement letter to past-client referral, Reactor configured for how firms win business.
Specialty Retail
Retailers of niche products with vibrant communities around them — game & hobby, RC shops and tracks, comics and collectibles, music, bike and outdoor, and custom creations. Configured for events, memberships, pre-order and custom-order pipelines with deposits, and the repeat-visit cadence.
Ready to see Reactor configured for your business?
A 30-minute strategy call for service businesses and specialty retailers alike. No pitch, no pressure — just an honest read on whether Reactor fits.