Capture every lead
Phone calls, web inquiries, social messages, missed calls. Every channel feeds into one unified inbox. Nothing goes silent. Nothing falls through.
The platform
The operating system for your service business.
Reactor brings every part of your customer journey — first call to final invoice and every step in between — into one configured, supported system. The platform is the easy part. Axial ARC is what makes it work.
At a glance
One system, every part of the journey.
Respond instantly
Speed-to-lead under five minutes through automated multi-channel response. The system works the lead whether or not anyone is at the phone.
Convert systematically
A real sales pipeline configured for how your business sells. Automated follow-up that doesn't depend on someone remembering. Quote-to-close orchestration.
Run a tight operation
Scheduling, dispatch, technician coordination, customer communication — unified and visible. The owner stops being the glue.
Get paid faster
Online invoicing, simple payments, recurring billing for memberships. Cash moves faster, with less follow-up.
Earn the next job
Automated reviews, reactivation, customer journey orchestration that turns customers into relationships and one-time transactions into lifetime value.
Inside Reactor
One screen. Every conversation, every job.
The unified inbox sits next to the pipeline so nothing lives in two places. Calls, texts, web inquiries, and missed-call text-backs all land in the same conversation thread, scored and routed automatically.
Unified inbox3 NEW
- 📞Mark Reevesnow
Missed call · auto-texted 'Hey Mark, sorry we missed you…'
Missed → Text-back - ✉Jenna Mills4m
Web form · water heater not heating, 2-story home
New lead - 💬Carlos Romero18m
SMS · 'Tech just left, all good. Send invoice when ready.'
Ready to invoice - 📞Whitfield HVAC (referral)1h
Inbound call · 14 min · transcript ready
- ✉Diane Park2h
Quote accepted · $1,840 · scheduling for Thu
Pipeline · this week$24,820 in flight
Quoted2
Mills · 80 gal heater$2,400
Sent 2h ago
Park · main re-pipe$8,900
Awaiting deposit
Deposit in3
Romero · drain clear$640
Schedule Thu
Whitfield · install$4,200
Scheduled
Alvarez · service plan$240/yr
Auto-billed
Scheduled2
Donovan · annual flush$295
Mar 14, AM
Reeves · diagnosticTBD
Today, 4pm
2m 14s
Avg response
37
Booked this wk
92%
Captured
Every channel, one thread
Phone, text, web form, Facebook DM, missed-call text-back — all stitched into one customer conversation with full history.
Pipeline that updates itself
Stages move automatically as quotes go out, deposits land, and jobs schedule. The owner stops being the source of truth.
Speed score on every lead
Time-to-first-response is tracked per lead and per team member. The number you can't argue with starts going down on day one.
The difference
The platform is the easy part.
Reactor is a sophisticated platform. But platforms don't fix businesses — people do. Axial ARC is the strategic partner who configures Reactor around how your business actually works, implements it until it's delivering, and stays in the relationship long after launch. That's the part most agencies skip. It's the part that actually matters.
- Configured around your business
- Implemented until it's delivering
- Supported by people who actually pick up the phone
For your trade
Configured for the realities of how you actually work.
Service businesses don't all run the same way. Plumbing runs on emergency calls and recurring service plans. HVAC runs on seasons and equipment lifecycles. Electrical runs on a mix of residential service and commercial project work. Reactor is configured for the realities of your trade — the pace, the customers, the patterns.
Plumbing
From emergency calls at 2 AM to recurring service plans, configured for how plumbing companies actually run.
HVAC
Seasonal demand, maintenance plans, high-ticket installs. Reactor configured for the rhythm of HVAC.
Electrical
Residential service to commercial projects, configured for the variety electrical work demands.
Landscaping
From route-based maintenance to design-build projects, Reactor for landscaping's many shapes.
Medical
From new-patient intake to recall and reactivation, Reactor configured for the operational realities of a modern practice.
Legal
From first intake call to signed engagement letter to past-client referral, Reactor configured for how firms win business.
Specialty Retail
Game and hobby stores, RC shops and tracks. Reactor configured for community-driven retail — events, memberships, special orders, and the repeat-visit cadence.
Ready to see Reactor configured for your business?
A 30-minute strategy call. No pitch, no pressure — just an honest read on whether Reactor fits.