Keep customers, orders or jobs, and follow-up on track.
Reactor works alongside the tools you already use to connect customer messages, events and appointments, orders and quotes, memberships and payments, reviews, and repeat business — then Axial ARC configures it around the way your business already works.
Calls, web forms, social messages, signups, purchases, and quote and special-order requests build one customer history.
Shops: in-store signups and special-order requests.
Service: calls, quote requests, and booking forms.
Respond in minutes
Missed calls get an automated text-back once it's configured, and texts and messages are answered from one inbox, so replies don't depend on who picked up the phone.
Shops: stock and event questions get a reply.
Service: a missed call gets a text back once it's configured.
Keep the calendar organized
Events, classes, rides, and clinics get signups, reminders, and waitlists; jobs and appointments get booked and reminded.
Shops: events, leagues, and classes with waitlists.
Service: jobs and appointments with reminders.
Keep orders and jobs moving
Special orders, pre-orders, repairs, quotes, and jobs move through clear stages with customers updated along the way.
Shops: special orders and pickups tracked.
Service: quotes and jobs tracked by stage.
Make payments and memberships easier
Collect event fees, deposits, and invoice payments through your own connected payment provider, manage recurring memberships, and follow up on renewals without another spreadsheet.
Shops: deposits on custom and special orders.
Service: invoices and deposits on jobs.
Earn the next visit or job
Timely review requests and reactivation for one-time buyers and quiet regulars or past customers.
Shops: regulars hear about what's next.
Service: past customers get maintenance reminders.
Inside Reactor
What it can look like day to day.
Customer messages land in one inbox next to a simple list of where each order or job stands, so your team can see what needs a reply and what comes next.
Messages in one inbox
Calls, texts, web forms, and social messages can be gathered into one conversation per customer, with the history alongside.
Clear stages for orders and jobs
Special orders, quotes, and jobs can move through stages you choose, with reminders and updates set up where configured.
Replies in minutes
Your team can reply from the same place. Missed calls can get an automated text-back once it's configured, and an optional AI agent is available where configured.
Show an example for
Reactor/Inbox
New
Text
Sam R.Pull list
Asked to add a new series to their pull list
Web form
Jordan T.Special order
Requested a special order and asked about pickup
Web form
Riley M.Event signup
Signed up for an upcoming event
Example dashboard for a shop with sample data: an inbox with a pull-list request, a special-order request, and an event signup, beside a pipeline with the stages Requested, Deposit in, Ready for pickup, and Picked up.
Example dashboard. Sample data, not a real customer.
Show an example for
Reactor/Inbox
New
Text
Sam R.Pull list
Asked to add a new series to their pull list
Web form
Jordan T.Special order
Requested a special order and asked about pickup
Web form
Riley M.Event signup
Signed up for an upcoming event
Pipeline
Requested
Jordan T. · special order
Waiting on deposit
Deposit in
Casey L. · special order
Ordered from supplier
Ready for pickup
Morgan P. · special order
Pickup reminder scheduled
Picked up
Taylor B. · special order
Review request scheduled
Example dashboard for a shop with sample data: an inbox with a pull-list request, a special-order request, and an event signup, beside a pipeline with the stages Requested, Deposit in, Ready for pickup, and Picked up.
Example dashboard. Sample data, not a real customer.
The difference
The platform is the easy part.
Software alone doesn't fix a business — people do. We learn how your calls, customers, orders or jobs, schedules, and follow-up work, configure Reactor around that reality, train your team, and keep improving it after launch.
