Keep every customer together
Calls, web forms, social messages, counter signups, purchases, and special-order requests build one useful customer history.
Built for specialty retail
One system for the shop you actually run.
Reactor connects customer questions, event registrations, special orders, memberships, reviews, and repeat visits — then Axial ARC configures it around the way your shop already works.
Run a service business? See Reactor for the trades.
At a glance
Everything that brings a customer back through the door.
Respond in minutes
Every call, text, and message gets a fast answer in your voice, even when your whole team is helping customers at the counter.
Fill the room
League nights, classes, tournaments, rides, and clinics get their own signups, reminders, and waitlists so seats don't sit empty.
Never lose a special order
Special orders, pre-orders, pull lists, custom builds, and repairs move through clear stages with customers updated along the way.
Make memberships easier
Collect event fees and special-order deposits, manage recurring memberships, and follow up on renewals without another spreadsheet.
Earn the next visit
Timely review requests and thoughtful reactivation give one-time buyers and quiet regulars a reason to come back.
Inside Reactor
One screen. Every customer, order, and event.
The unified inbox sits beside your customer pipeline, so questions, event signups, special orders, and follow-ups never disappear into separate tools or somebody's memory.
Reactor
Unified inbox3 NEW
- ☎Mark Reevesnow
Missed call · auto-texted about tonight's league opening
League inquiry - ✉Jenna Mills4m
Web form · asked to reserve the new starter set
Product inquiry - 💬Carlos Romero18m
SMS · 'Please renew my membership for another year.'
Membership renewal - ✉Priya Raman42m
Special order in · 'Your set arrived — hold until Saturday?'
Special order - 📞Alex Whitfield1h
Inbound call · asked about Saturday's beginner event
- ✉Diane Park2h
Repair ready · pickup window confirmed for Thursday
Pipeline · this week$24,820 in flight
Requested2
Mills · starter set$185
Requested 2h ago
Park · bike repair$240
Estimate sent
Deposit in3
Raman · special order$310
Pickup Sat
Romero · annual member$120/yr
Auto-renewed
Lee · custom build$475
Parts ordered
Ready / booked2
Park · repair pickup$240
Thu, 4pm
League night · 18 seats$180
Fri, 6pm
2m 14s
Avg response
37
Booked this wk
92%
Captured
Every channel, one thread
Phone, text, web form, and social message — all stitched into one customer conversation with the full history.
Pipeline that updates itself
Stages move automatically as special orders come in, deposits land, and pickups get scheduled. The owner stops being the source of truth.
Fast answers, clearly tracked
Time-to-first-response is tracked for every inquiry, so owners can see where customers are waiting and where follow-up is working.
The difference
The platform is the easy part.
Software alone doesn't fix a shop — people do. We learn how your counter, events, orders, memberships, and follow-up work, configure Reactor around that reality, train your team, and keep improving it after launch.
- Configured after learning your shop floor
- Implemented with your workflows and team
- Improved as your shop changes
For specialty retail
Start with the shop you run.
Game stores run on release nights and leagues. Comic shops run on pull lists. Bike shops run on repairs and seasons. Reactor starts with the rhythms, regulars, and busiest days that make your store different.
Game & Hobby Stores
TCGs, miniatures, leagues and release weekends — configured for events, pre-orders, and the players who keep coming back.
RC Shops & Tracks
Race days, repair bays, and parts that go in and out of stock. Configured for shops with a track and a community.
Comics & Collectibles
Pull lists, release days, special orders, and collector events — configured to keep regulars informed and inventory moving.
Music Shops
Instrument sales, lessons, rentals, repairs, and special orders — connected around the musician, not scattered across separate lists.
Bike & Outdoor
Retail, service, special orders, and community outings — configured around seasonal demand and the next reason to get outside.
Board Game Cafés
Table reservations, learn-to-play nights, memberships, and private events — configured to turn first-time guests into regulars.
We also configure Reactor for the trades and professional services.
Ready to see Reactor set up for your shop?
A 30-minute strategy call for shop owners. No pitch, no pressure — just an honest look at where customers, orders, and repeat visits may be slipping through.