Built for the way plumbing companies actually run.
From the 2 AM emergency call to the annual service plan, Reactor is configured around how plumbing businesses operate — the urgency, the customers, the rhythm.
Trades, legal, medical, and community-driven retail.
No setup fee
Month-to-month
Cancel anytime. No long-term contract.
The reality
What breaks in plumbing before anyone calls it a problem.
Emergency calls slipping through
Most plumbing leads call once. If you don't pick up, they call the next number. The system has to capture every call, every time.
Quote-to-close drift
Plumbing quotes are often verbal, sometimes texted, rarely followed up. The system has to make follow-up automatic, not optional.
Service plans on paper
Recurring service plans should be the foundation of repeat revenue, but most plumbing companies run them on spreadsheets, if at all.
Reviews left on the table
The customer was thrilled. The follow-up review request never happened. Five-star service, three Google reviews.
The configuration
How Reactor is configured for plumbing.
Three parts of the system do the heaviest lifting in this trade. The rest of Reactor is still there — these are the ones that move the number first.
Never miss the emergency call
Every emergency call captured, with after-hours AI receptionist handling overflow.
Quote-to-close that actually closes
Quote-to-close workflows tuned to plumbing — written quotes, automated follow-up, real visibility into what's stuck and where.
Service plans that run themselves
Service plan management with automated billing, scheduling, and member-only communication.
A day in the life
How a plumbing job runs on Reactor.
Same work you do today. The difference is what happens automatically around it.
01
The call comes in
Toilet overflowing at 9:47 PM. Reactor's after-hours AI receptionist answers in two rings, captures the address, the urgency level, and the customer's preferred callback method — never sends them to voicemail.
02
Triaged and dispatched
Job is auto-tagged emergency drain, scored by ticket size and proximity, and routed to the on-call tech with full context — past service history, equipment notes, and the gate code if you've been there before.
03
On the way, on the record
Customer gets an automated 'tech on the way' text with name, photo, and live ETA. The tech arrives with the dispatch packet, the membership status, and any prior diagnostic notes already on the tablet.
04
Quoted in writing, signed in driveway
Diagnosis turns into a written, line-itemed quote on the spot — good/better/best when it fits, financing offered when it helps. Signature and deposit captured before the truck leaves the driveway.
05
Service plan offered, not pitched
If the customer isn't on a maintenance plan, Reactor surfaces the right tier based on home age and fixture count. The tech offers it like a checklist item, not a sales pitch — and enrollments get billed and scheduled automatically.
06
Reviewed, remembered, reactivated
Forty-five minutes after job close, the review request goes out — by text first, email backup. Twelve months later, Reactor reactivates the customer for water-heater flush season without anyone touching the list.
What changes
What changes once it's running.
≤5 min
Speed-to-lead
Every new inquiry — call, form, or chat — gets a real human or AI response inside five minutes. The single biggest predictor of which plumber wins the job.
+25–40%
Booked-job rate
Captured calls plus same-day quote follow-up plus financing offers typically lift booked jobs by a quarter to forty percent within the first 90 days.
8–15 hrs/wk
Owner time back
Quoting, follow-up, dispatch coordination, review chasing, and recall lists move off the owner's plate and onto the system.
10× reviews
Review velocity
Most shops jump from a handful of Google reviews a quarter to a dozen or more a month once the request engine is in place.
Directional ranges based on operators we've worked with. Real numbers depend on where your business is starting from — we'll walk that through on the strategy call.
Where to start
Recommended starting package: Reactor Forge.
$499/mo
Most plumbing shops land on Forge: three to eight trucks, decent lead flow, and a quote-to-close process that leaks. Ignite fits a one- or two-truck operation where the phone is the whole business; Core is for multi-service-line shops running dispatch and reporting at scale.
We were leaking about $40K a quarter in calls we never returned. Within the first 60 days on Reactor, every missed call got a callback inside five minutes — booked jobs were up 31% the first month and we haven't looked back.
Mike Donovan
Donovan Plumbing Co. · St. Petersburg, FL
Common questions
Plumbing questions, answered straight.
Will it replace ServiceTitan or Housecall Pro?
Usually no. Reactor sits in front of your FSM as the customer-facing operational layer — capture, sales, follow-up, marketing, reactivation. We integrate with your dispatch and invoicing system so techs keep working the way they already do.
What about the after-hours AI receptionist — does it sound robotic?
It's voice-AI tuned to plumbing, trained on your company name, service area, and pricing posture. Customers in a real emergency get triaged to the on-call tech instantly. Non-emergency calls get scheduled or warm-handed to morning intake.
We already do membership plans. Will this break what's working?
No. We map your existing tiers, billing cadence, and benefits into Reactor and run them on auto-pilot — including renewals, missed-payment recovery, and the seasonal touchpoints that keep retention high.
How fast does this go live?
Ignite is typically live in 2–3 weeks. Forge runs 4–6 weeks. Core is a 60–90 day engagement because we're standing up dispatch, multiple pipelines, and reporting. We move fast, but we don't ship a half-configured system.
Ready to see Reactor configured for plumbing?
A 30-minute strategy call. We'll dig into where your business is, what's working, and whether Reactor is the right fit.
