Built for the way plumbing companies actually run.

From the 2 AM emergency call to the annual service plan, Reactor is configured around how plumbing businesses operate — the urgency, the customers, the rhythm.

Configured around how plumbing actually works.

Reactor for plumbing isn't a CRM with a "plumbing template." It's a full operational system shaped around the rhythms of a plumbing business — the calls that come in at all hours, the quotes that need to land, the service plans that should compound year over year.

• Every emergency call captured, with after-hours AI receptionist handling overflow.
• Quote-to-close workflows tuned to plumbing — written quotes, automated follow-up, real visibility into what's stuck and where.
• Service plan management with automated billing, scheduling, and member-only communication.
• Review request automation timed to job completion, with multi-touch follow-up that gets results.
• Dispatch coordination across technicians, with location-aware customer experience.
• Reactivation campaigns for customers due for service, automated by service plan and history.

From the 2 AM call to the next service plan.

What it actually looks like to run a plumbing day on Reactor — start to finish, captured to billed, reviewed to reactivated.

1. 01

   The call comes in

   Toilet overflowing at 9:47 PM. Reactor's after-hours AI receptionist answers in two rings, captures the address, the urgency level, and the customer's preferred callback method — never sends them to voicemail.

2. 02

   Triaged and dispatched

   Job is auto-tagged emergency drain, scored by ticket size and proximity, and routed to the on-call tech with full context — past service history, equipment notes, and the gate code if you've been there before.

3. 03

   On the way, on the record

   Customer gets an automated 'tech on the way' text with name, photo, and live ETA. The tech arrives with the dispatch packet, the membership status, and any prior diagnostic notes already on the tablet.

4. 04

   Quoted in writing, signed in driveway

   Diagnosis turns into a written, line-itemed quote on the spot — good/better/best when it fits, financing offered when it helps. Signature and deposit captured before the truck leaves the driveway.

5. 05

   Service plan offered, not pitched

   If the customer isn't on a maintenance plan, Reactor surfaces the right tier based on home age and fixture count. The tech offers it like a checklist item, not a sales pitch — and enrollments get billed and scheduled automatically.

6. 06

   Reviewed, remembered, reactivated

   Forty-five minutes after job close, the review request goes out — by text first, email backup. Twelve months later, Reactor reactivates the customer for water-heater flush season without anyone touching the list.

The questions plumbing operators ask first.

Will it replace ServiceTitan or Housecall Pro?

Usually no. Reactor sits in front of your FSM as the customer-facing operational layer — capture, sales, follow-up, marketing, reactivation. We integrate with your dispatch and invoicing system so techs keep working the way they already do.

What about the after-hours AI receptionist — does it sound robotic?

It's voice-AI tuned to plumbing, trained on your company name, service area, and pricing posture. Customers in a real emergency get triaged to the on-call tech instantly. Non-emergency calls get scheduled or warm-handed to morning intake.

We already do membership plans. Will this break what's working?

No. We map your existing tiers, billing cadence, and benefits into Reactor and run them on auto-pilot — including renewals, missed-payment recovery, and the seasonal touchpoints that keep retention high.

How fast does this go live?

Ignite is typically live in 2–3 weeks. Forge runs 4–6 weeks. Core is a 60–90 day engagement because we're standing up dispatch, multiple pipelines, and reporting. We move fast, but we don't ship a half-configured system.