Built for the stores that turn customers into community.

Configured around how a game store actually runs.

Reactor for game and hobby isn't a retail CRM with an "events module." It's a full operational system built around the rhythms of organized play, release cycles, and the loyal players who make your store their second home.

• Event, league, and tournament registration with automated multi-touch reminders and waitlists.
• Pre-order and release-day allocation tracking with per-customer pickup windows and automated notifications.
• Special-order status threads — arrival, pickup ready, gentle nudges — so orders never go stale.
• Membership and loyalty engine with store credit, tier benefits, and birthday/anniversary touches.
• Lapsed-player reactivation tuned to format and visit cadence, not a generic 30-day blast.
• Review request automation timed to event wins and big purchases, with multi-touch follow-up.

From Friday night to release-day pickup.

What it actually looks like to run a game and hobby store on Reactor — capture to community, special order to satisfied pickup, lapsed player to win-back.

1. 01

   The first visit

   A new player walks in for Friday Night Magic, asks about the league, and drops an email at the counter. Reactor captures the signup, tags them by format and skill, and sends a welcome with next week's schedule before they're out the door.

2. 02

   The event fills itself

   League nights, prereleases, and tournaments push to SMS and email on a cadence tuned to each format. Waitlists fire automatically when seats open. Table reservations and entry fees are collected before the player arrives.

3. 03

   The release-day allocation

   Pre-orders and case breaks are tracked per customer. The moment a set drops, Reactor texts everyone on the allocation list with pickup windows — first-come, first-served, no spreadsheet.

4. 04

   Special orders, kept warm

   Singles, miniatures, paints, accessories — every special order generates an automated status thread. Arrived, ready for pickup, gentle nudge at 7 days, final reminder at 14. The customer never wonders where their order is.

5. 05

   Reviews and referrals on autopilot

   After a tournament wraps or a big purchase clears, the review request goes out by text first, email backup. Loyal players get a referral nudge with store credit on the line — the community brings the community.

6. 06

   The lapsed-player win-back

   Sixty days without a visit triggers a soft reactivation — a heads-up on a new release in their format, the next league night, or a paint workshop. Most lapsed players just need a reason to come back.

The questions store owners ask first.

Will it replace my POS or inventory system?

No. Reactor sits alongside your POS and inventory tools as the customer-facing operational layer — capture, events, memberships, special-order follow-up, loyalty, reactivation. We integrate with what you already use to ring sales and track stock.

We run leagues and tournaments on Discord and spreadsheets. Will this change that?

Discord stays your community hub. Reactor handles the operational layer around it — registration, reminders, waitlists, payments, and the data that tells you which events to run more of. The community lives where your players already are.

Can it handle pre-orders and release-day allocations?

Yes. Each pre-order is tied to a customer record with allocation rules, pickup windows, and automated notifications. Release day stops being a fire drill.

How fast does this go live?

Ignite is typically live in 2-3 weeks. Forge runs 4-6 weeks because we're standing up the event engine and loyalty program. Core is 60-90 days for multi-location or store + event-venue operations.