Questions, answered straight.

Yes. Game and hobby stores, board game cafés, comics and collectibles shops, music shops, bike and outdoor shops, and RC shops and tracks. Reactor is set up for events and leagues, memberships and loyalty, special orders and pre-orders with deposits, and bringing quiet regulars back in.

Yes. Reactor is set up for trades such as plumbing, HVAC, electrical, landscaping, and painting, and for professional services such as law firms and medical practices. It's built around how service work runs: capturing calls and inquiries, following up on quotes, scheduling jobs and appointments, collecting invoices and deposits, and bringing past customers back. If your business isn't on that list, ask us. We configure Reactor around how your work actually runs.

Reactor works alongside the tools you already use rather than replacing them. Prebuilt and custom integrations are available, and custom work is scoped and quoted in writing. Which connections are possible depends on your tools, and we confirm that on the strategy call.

Axial ARC is the company; Reactor is the platform we set up and support for you. We configure it around how your business runs, and support continues after launch at the level your plan includes.

That's exactly what the strategy call is for. Spark is self-serve, for owners who like to set things up themselves. Launch is for shops and service businesses that want help getting started. Boost is for shops and service businesses that want hands-on help and priority support. Core is for multi-location businesses and brands that want our fastest support. On the call we'll talk through where your business is today, what's working, what's not, and which package actually fits. If a smaller package is the right fit, we'll tell you. We'd rather start you in the right place than upsell you into something you won't use.

Setup cost depends on the work involved. A solo operator on Launch is a different job than a five-location company on Core with multiple integrations, so a flat published number would overprice simple setups or underprice complex ones. Any setup work is quoted up front, in writing. You'll get a specific number during or shortly after your strategy call.

Every Reactor plan starts with a 30-minute call. Reactor does a lot, and it can take time to learn every tool on your own. On the call, we learn how your business runs, recommend the plan that fits (even if it is the smallest one), and set up your account around the way you work, so you are not starting from a blank screen. If Reactor is not the right fit, we will tell you.

No. Every plan is available month to month. Launch, Boost and Core also offer yearly billing: pay yearly and get two months free. Spark is month to month only. Add-ons are billed monthly regardless, to keep your configuration flexible. If Reactor isn't working for you, you should be able to leave. We'd rather earn the relationship every month than lock you in.

Every plan includes support, from chat and help docs on Spark to a named success lead on Core. Usage — SMS, email volume, AI minutes, phone numbers — is billed separately at platform rates and depends on your volume. Bigger needs like paid ads, SEO, or custom integrations are add-ons, scoped and priced separately.

The AI assistant and the AI worker are included on every plan, with a monthly allowance; usage above it is billed. Customer-facing AI agents, such as a receptionist, are available on every plan and set up on request. AI voice is usage-based: Boost and Core include a bundle of AI voice minutes, and Spark and Launch pay as you go. Automated text-back for missed calls is available as standard once it's configured. How AI works in Reactor

Invoices and card payments run through your own connected payment provider. Supported options include Stripe, PayPal, Braintree, Authorize.Net and Checkout.com. Every plan can connect a supported provider. Reactor doesn't add a fee on payment processing; your payment provider's own fees apply. We confirm the right setup for your business on the strategy call.

Reactor works alongside the tools you already use. Your POS handles inventory and checkout and your field software handles jobs; Reactor handles winning and keeping customers. Prebuilt and custom integrations are available so your tools can share data, and we confirm what's possible on the strategy call. If you'd rather consolidate, we can talk through that too.

How fast depends on how much help you want. Spark is self-serve, with starter kits. Launch adds a 45-minute onboarding session and a starter kit we configure for your shop. Boost and Core include monthly configuration help, and Core adds a 30-day onboarding plan. Custom integrations and builds are scoped and quoted separately, with a timeline in the quote.

Yes. Axial ARC is veteran-owned, and we take care of our own. If you're a veteran or first responder, mention it during your strategy call — there's a meaningful discount we extend to verified veterans and first responders, applied for the lifetime of your subscription. No paperwork, no hoops, no special application. We also donate a portion of every Reactor subscription annually to veteran service organizations doing meaningful work in the communities we serve.

Tell us. First, we work to fix it — many concerns are specific things we can address. Second, if it's genuinely not working, you can leave: subscriptions are month-to-month for a reason. We'd rather solve it or part as friends than have a quietly unhappy customer.