Race day on paper
Heat sheets taped to the wall, last-minute reshuffling on the driver stand, drivers who don't know they're up. The system has to do the scheduling for you.
RC Hobby & Tracks
Built for the shops where race day and repair day share a roof.
From track bookings to heat sheets to repair tickets to the back- in-stock alert that lands before anyone else's — Reactor is configured around how a real RC operation runs.
The reality
RC is store, track, and service bay. Most software only sees one of the three.
Repair bay as a black hole
Customer drops a car off. Two weeks go by. They call asking for a status. Nobody knows where the ticket is. Trust takes a hit.
Back-in-stock blind spots
The motor they wanted finally arrives. By the time anyone calls them, they've bought it from someone else. Stock should call the customer, not the other way around.
Two businesses, one chaos
The track and the storefront run as two separate operations on two sets of tools. Your best customer is in both — and you can't see it.
The fit
Configured around how an RC operation actually runs.
Reactor for RC isn't a generic retail tool with a "bookings" checkbox. It's a full operational system shaped around race day, the repair bench, and the parts shelf — the three things that decide whether your shop grows.
- Track-day bookings, waivers, and class assignments handled online before the driver arrives.
- Race-day scheduling for heats and mains with SMS push to every driver the night before and morning of.
- Repair-bay ticketing with automated status threads — diagnosed, parts ordered, ready for pickup.
- Special-order and back-in-stock alerts by SMS so customers hear from you the moment the part lands.
- Membership and series billing with automated renewals timed to the next race day.
- Lap-recap follow-up after every race that pulls drivers back next weekend.
A day in the life
From the first track-day booking to the next series re-up.
What it actually looks like to run an RC store and track on Reactor — capture to checkered flag, repair-bay drop-off to picked-up sale, series open to season finale.
The track-day booking
A new driver finds the track on Google, books a practice session, and signs the waiver online before they arrive. Reactor captures the contact, tags them by class, and adds them to the race-day SMS list.
Race day, dialed in
Heats, mains, and class assignments push to drivers by SMS the night before. Check-in is a QR code, transponders are tied to driver records, and the schedule lives on every phone in the building.
Lap recap, not silence
After the last main, every driver gets an automated recap text — fast lap, finishing position, photos from the stand if available. Beats a results sheet pinned to the wall and pulls them back next weekend.
Repair bay intake
Bring in a broken arm or a stripped diff and it's logged as a ticket with parts needed and an ETA. The customer gets status texts — diagnosed, parts ordered, ready for pickup — without anyone walking to the back to check.
Parts and back-in-stock
Special-order parts and back-in-stock alerts fire by SMS the moment the box lands. The customer who waited three weeks for a motor hears from you before they hear from a competitor.
Membership and series re-up
Track memberships, season passes, and racing series fees are billed automatically with renewal reminders timed to the next race day. Sponsor and series communications go out from one list, not three.
What changes
What actually moves when Reactor is in place.
+35%
Track-day attendance
Pre-race SMS reminders, online waivers, and lap recaps fill the schedule that used to depend on word of mouth and a Facebook post.
2-3×
Repair-bay throughput
Ticketed intake plus automated status texts cut the constant 'is it done yet?' interruptions and let the bench keep moving.
+40%
Parts-order close rate
Back-in-stock alerts and special-order status threads turn waiting customers into picked-up sales instead of lost ones.
10× reviews
Review velocity
Most shops and tracks jump from a handful of reviews a quarter to a dozen or more a month once the request engine is in place.
Directional ranges based on operators we've worked with. Real numbers depend on where your business is starting from — we'll walk that through on the strategy call.
Common questions
The questions RC operators ask first.
- Will it replace my POS or transponder system?
- No. Reactor is the customer-facing operational layer that sits alongside your POS and timing software — capture, bookings, waivers, memberships, repair-bay intake, lap-recap follow-up, parts notifications, reactivation. We integrate so the existing race-day tools keep working the way they already do.
- We run on-road and off-road on the same property. Can it handle both?
- Yes. Classes, schedules, and pricing are configured per surface and per class. A driver who races touring on Saturday and 1/8 buggy on Sunday is one record, two race-day tracks, no double-booking.
- Can the storefront and the track share one customer record?
- That's the point. Parts purchases, repair tickets, track-day bookings, memberships, and special orders all live on one customer record. You finally see who your real top customers are across the whole operation.
- How fast does this go live?
- Ignite is typically live in 2-3 weeks. Forge runs 4-6 weeks because we're standing up race-day scheduling and the repair-bay workflow. Core is 60-90 days for store + track operations with full multi-pipeline reporting.
The right fit
Which package fits where you are.
Reactor Ignite
Single-location shop or small track, owner-run. Need: capture every inquiry, automate race-day reminders, get reviews, sell online for in-store pickup.
$399/mo
Reactor Forge
Established shop with a track or repair bay and staff. Need: race-day scheduling, repair-bay workflow, special-order follow-through, membership engine.
$799/mo
Reactor Core
Store + track + repair operation, or multi-location. Need: full operational orchestration across retail, track, and service bay, with multi-pipeline reporting.
$1,499/mo
Ready to see Reactor configured for your RC shop and track?
A 30-minute strategy call. We'll listen, look at how store, track, and service bay actually run today, and tell you honestly whether Reactor is the right next step.