Events that don't fill
League night should be the busiest night of the week. Most stores rely on a Facebook post and hope — and seats stay empty.
Game & Hobby
Built for the stores that turn customers into community.
From Friday Night Magic to release-day allocations to the lapsed player you haven't seen in two months — Reactor is configured around the rhythms of a real game and hobby store.
Veteran-ownedUS-based supportNo setup fee
Veteran-owned
US-based implementation
Not an agency. A partner who stays.
Configured for
Service & specialty retail
Trades, legal, medical, and community-driven retail.
No setup fee
Month-to-month
Cancel anytime. No long-term contract.
The reality
What breaks in game & hobby stores before anyone calls it a problem.
Special orders that go stale
A singles order or a miniatures pre-order sits in a box behind the counter for three months. The customer forgets. The cash sits there.
Release days as fire drills
New set drops, phones ring all day, allocations are tracked on a clipboard, and somebody's pre-order gets missed. Trust takes a hit.
Lapsed players, no system
The regular who came every Friday hasn't been in for two months. Nobody noticed. Nobody reached out. The community shrinks one player at a time.
The configuration
How Reactor is configured for game & hobby stores.
Three parts of the system do the heaviest lifting in this trade. The rest of Reactor is still there — these are the ones that move the number first.
Event and league registration
Event, league, and tournament registration with automated multi-touch reminders and waitlists.
Pre-orders and release-day allocation
Pre-order and release-day allocation tracking with per-customer pickup windows and automated notifications.
Lapsed-player reactivation
Lapsed-player reactivation tuned to format and visit cadence, not a generic 30-day blast.
A day in the life
How a game & hobby store job runs on Reactor.
Same work you do today. The difference is what happens automatically around it.
The first visit
A new player walks in for Friday Night Magic, asks about the league, and drops an email at the counter. Reactor captures the signup, tags them by format and skill, and sends a welcome with next week's schedule before they're out the door.
The event fills itself
League nights, prereleases, and tournaments push to SMS and email on a cadence tuned to each format. Waitlists fire automatically when seats open. Table reservations and entry fees are collected before the player arrives.
The release-day allocation
Pre-orders and case breaks are tracked per customer. The moment a set drops, Reactor texts everyone on the allocation list with pickup windows — first-come, first-served, no spreadsheet.
Special orders, kept warm
Singles, miniatures, paints, accessories — every special order generates an automated status thread. Arrived, ready for pickup, gentle nudge at 7 days, final reminder at 14. The customer never wonders where their order is.
Reviews and referrals on autopilot
After a tournament wraps or a big purchase clears, the review request goes out by text first, email backup. Loyal players get a referral nudge with store credit on the line — the community brings the community.
The lapsed-player win-back
Sixty days without a visit triggers a soft reactivation — a heads-up on a new release in their format, the next league night, or a paint workshop. Most lapsed players just need a reason to come back.
What changes
What changes once it's running.
+30%
Event attendance
Multi-touch reminders plus auto-waitlists fill seats that used to go empty. Bigger events, deeper community, more reasons to walk through the door.
2-3×
Special-order close rate
Special orders that used to go stale on a clipboard turn into picked-up sales. Automated status threads do the chasing for you.
+25%
Repeat-visit frequency
Loyalty, league reminders, and release-day allocations bring the same customers back more often — the engine of every healthy specialty store.
10× reviews
Review velocity
Most stores jump from a handful of Google reviews a quarter to a dozen or more a month once the request engine is in place.
Directional ranges based on operators we've worked with. Real numbers depend on where your business is starting from — we'll walk that through on the strategy call.
Where to start
Recommended starting package: Reactor Ignite.
$199/mo
Single-location, owner-run stores start on Ignite: capture every inquiry, automate event reminders, sell online for in-store pickup. Multi-store or heavy pre-order operations move to Forge for the full order pipeline and reactivation engine.
Common questions
Game & Hobby Stores questions, answered straight.
- Will it replace my POS or inventory system?
- No. Reactor sits alongside your POS and inventory tools as the customer-facing operational layer — capture, events, memberships, special-order follow-up, loyalty, reactivation. We integrate with what you already use to ring sales and track stock.
- We run leagues and tournaments on Discord and spreadsheets. Will this change that?
- Discord stays your community hub. Reactor handles the operational layer around it — registration, reminders, waitlists, payments, and the data that tells you which events to run more of. The community lives where your players already are.
- Can it handle pre-orders and release-day allocations?
- Yes. Each pre-order is tied to a customer record with allocation rules, pickup windows, and automated notifications. Release day stops being a fire drill.
- How fast does this go live?
- Ignite is typically live in 2-3 weeks. Forge runs 4-6 weeks because we're standing up the event engine and loyalty program. Core is 60-90 days for multi-location or store + event-venue operations.
Ready to see Reactor configured for game & hobby stores?
A 30-minute strategy call. We'll dig into where your business is, what's working, and whether Reactor is the right fit.